At Fall 2014 New York Fashion show, VIVIENNE TAM brings Mercedes Benz fashion week to global audience with WeChat, guest can receive exclusive updates and participate in a real-time group chat during the show. To celebrate the collaboration, Vivienne has designed four sets of customizable chat wallpapers that WeChat users can choose from to decorate and accessorize any of their chat conversations, as well as a limited edition iPhone 5/5S case inspired by her Fall 2014 collection - The Beauty of DunHuang.

VIVIENNE TAM partners with WeChat to launch an international model contest giving one lucky super girl the opportunity to be a VIVIENNE TAM runway model at her Spring/ Summer 2015 Mercedes-Benz Fashion Week.