Privacy Policy

PRIVACY POLICY

Effective Date: 09 August 2026

This Privacy Policy explains how MIC Design Limited, trading as Vivienne Tam ("Vivienne Tam", "we", "our", or "us"), collects, uses, stores, shares and protects your personal information when you visit or make a purchase through www.viviennetam.com (the "Site").

By using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When you visit our Site, we may collect information about you in several ways.

Information You Provide

When you place an order, create an account, subscribe to our newsletter, contact Customer Care or otherwise interact with us, we may collect information including:

Name
Billing address
Shipping address
Email address
Telephone number
Payment details (processed securely through our payment providers)
Purchase history
Marketing preferences
Communications with our Customer Care team

Automatically Collected Information

When you browse our Site, we automatically collect certain technical information, including:

IP address
Browser type and version
Device type
Operating system
Time zone
Website activity
Pages viewed
Products viewed
Referring website or search engine
Cookies and similar technologies

We refer to this information collectively as Device Information.

2. Cookies and Similar Technologies

We use cookies, pixels, web beacons and similar technologies to:

remember your preferences;

improve website functionality;

analyse website traffic;

understand customer behaviour;

personalise your shopping experience; and

deliver relevant marketing communications.

You may disable cookies through your browser settings. Please note that some features of our Site may not function correctly if cookies are disabled.

3. How We Use Your Information

We use your Personal Information to:

process and fulfil your orders;

process payments securely;

arrange shipping and delivery;

provide invoices and order confirmations;

communicate with you regarding your purchases;

respond to enquiries and customer service requests;

verify your identity where necessary;

detect and prevent fraud or other unlawful activities;

improve our products, services and website;

conduct website analytics;

personalise your shopping experience; and

send marketing communications where you have chosen to receive them.

4. Marketing Communications

Where you have chosen to receive marketing communications, we may send you information regarding:

new collections;

exclusive offers;

events;

promotions; and

other Vivienne Tam news.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting Customer Care.

5. Sharing Your Personal Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary to operate our business, including:

Shopify (our e-commerce platform);

payment service providers;

shipping and logistics providers;

customs and delivery partners;

website hosting providers;

analytics providers such as Google Analytics;

marketing service providers;

professional advisers; and

government authorities where required by law.

These service providers are only permitted to use your information to perform services on our behalf.

6. International Transfers

As an international business, your personal information may be transferred to and processed in countries outside your country of residence, including where our service providers operate.

Where required by applicable law, we take appropriate measures to ensure that such transfers are adequately protected.

7. Data Retention

We retain your personal information only for as long as necessary to:

fulfil your orders;

comply with legal and regulatory obligations;

resolve disputes;

maintain business records; and

enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised where appropriate.

8. Your Privacy Rights

Depending on where you live, you may have the right to:

request access to your personal information;

request correction of inaccurate information;

request deletion of your personal information;

request restriction of processing;

object to certain processing activities;

withdraw your consent at any time where processing is based on consent; and

request a copy of your personal information in a portable format.

To exercise any of these rights, please contact us using the details below.

9. Security

We implement appropriate technical and organisational measures designed to protect your personal information against unauthorised access, disclosure, alteration or destruction.

Although no internet transmission can be guaranteed to be completely secure, we continuously review and improve our security practices to help protect your information.

10. Third-Party Websites

Our Site may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their respective privacy policies before providing any personal information.

11. Children's Privacy

Our Site is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements or operational needs.

Any updates will be posted on this page together with the revised Effective Date.

13. Intellectual Property

All content on this website, including but not limited to text, images, photographs, graphics, logos, artwork, product designs, trademarks, videos and other materials, is owned by or licensed to MIC Design Limited, trading as Vivienne Tam, and is protected by applicable intellectual property laws.No content from this website may be copied, reproduced, distributed, published, modified or otherwise used, in whole or in part, without the prior written consent of Vivienne Tam.