FW2024

Paris might be regarded as the global capital of fashion, but it also holds personal sentiment for Vivienne Tam, who fell in love in this romantic city 30 years ago. Tam’s debut at Paris Fashion Week is an ode to that love, as well as her label’s 30th anniversary and a symbolic celebration of 60 years of diplomatic relations between China and France.

 

This season presents a vision of neo-modern Chinese beauty and craftsmanship but is also a powerful message of unity and mutual respect. In a world often divided by differences, Tam reminds us of the beauty that arises when we embrace diversity and come together in harmony.

 

The mythical Dragon, this Lunar New Year zodiac, is a symbol of power and transformation. Tam’s dragon motifs soar as a bridge of love connecting China’s rich heritage and the romantic elegance of France.

 

She weaves together a tapestry of the five traditional elements: fire, wood, water, metal and earth, evoking peace and balance informed by Chinese tradition.

The vibrant print of five dragons from the renowned artist Shu Tong, known as the pioneer of "color brushwork reflects the unique characteristics and harmonious relationships of these elements.

 

Endless love is symbolized by the introduction of her “love lace”, created by combining the Chinese word for love 愛 and the French translation Amour into one lace pattern. Upcycled fabrics from exquisite wedding dresses push forth Tam’s sustainability initiative through recycling embroidered fabrics to give them a new life in bridal gowns.

 

The lineup features a mix of tailored suits, flowing dresses, and oversized outerwear, each piece telling its own story of cultural discovery: eastern patterns are paired with French tailoring. Mud silk in brown hues pays homage to the ancient material techniques of Southern China, exuding an earthy essence.

 

The collection reimagines the traditional qipao, Qing Dynasty-inspired silhouettes featuring wide sleeves and side closures, then modernized. Denim jacquards introduce a contemporary edge, while magenta velvets inject a playful sense of fun and whimsy.

 

The fabrics reflect a theme of cultural fusion, with luxurious silks, textured wools, and artisanal embroideries creating a tactile narrative that invites touch and exploration. The incorporation of sustainable materials and traditional handcraft techniques further underscores Tam's commitment to environmentally conscious design and the preservation of heritage crafts.

 

Vivienne Tam takes the stunning, handcrafted art of Pankou(盤扣), a traditional Chinese button closure, and gives it a modern twist. These beautiful buttons, once used on qipao, are now featured in Tam's designs, keep this historic craftwork alive in a fresh way.

 

At the heart of Tam's collection lies the concept of "Cultural Harmony," a theme that captures her vision of a world where diverse traditions coalesce into a unified aesthetic. This collection is a reminder of the cultural distances we’ve bridged and the mystiques we are still unwrapping.

LOOK 01

FIVE ELEMENTS DRAGON CHEONGSAM PRINTED SATIN LONG SLEEVES; WHITE HIGH-COLLAR SHIRT

LOOK 02

MUD SILK-TWILL UTILITARIAN JACKET; FIVE ELEMENTS DRAGON PRINTED SATIN LONG SKIRT

LOOK 03

FLORAL MUD SILK PUFFY COAT WITH MONGOLIAN FUR COLLAR; FIVE ELEMENTS DRAGON PRINTED SILK CHIFFON TOP

LOOK 04

FLORAL MUD SILK OVERSIZED SHIRT WITH FIVE ELEMENTS DRAGON PRINTED SILK CHIFFON LINING; FLORAL MUD SILK LONG PANTS

LOOK 05

FIVE ELEMENTS DRAGON PRINTED CHEONGSAM SATIN

LOOK 06

FLORAL MUD SILK PUFFY LONG COAT WITH MONGOLIAN FUR COLLAR

LOOK 07

MUD SILK-TWILL BLAZER JACKET; MUD SILK TWILL PANTS

LOOK 08

FIVE ELEMENTS DRAGON PRINTED SILK CHIFFON CAPED EVENING GOWN

LOOK 09

MUD SILK TWILL LONG CHEONGSAM WITH RED LACE

LOOK 10

FIRE ELEMENTS DRAGON PRINTED ORGANZA LONG-SLEEVE CHEONGSAM; WHITE HIGH-COLLAR SHIRT

LOOK 11

FIVE  ELEMENTS DRAGON PRINTED ORGANZA LONG DRESS

 

LOOK 12

PLAID BLAZER WITH MONGOLIAN FUR COLLAR; FIVE ELEMENTS DRAGON ORGANZA SHIRT

LOOK 13

FIVE ELEMENTS DRAGON PRINTED SILK CHIFFON LONG SLEEVE DRESS

LOOK 14

DRAGON JACQUARD DENIM BLACK LONG SLEEVES CHEONGSAM; DRAGON JACQUARD DENIM BLACK LONG SKIRT

LOOK 15

CHINOISERIE JACQUARD DENIM LONG CHEONGSAM; WHITE HIGH COLLAR SHIRT; CHINOISERIE JACQUARD DENIM LONG PANTS

LOOK 16

DRAGON JACQUARD DENIM BLUE LONG SLEEVES CHEONGSAM; WHITE HIGH-COLLAR SHIRTS

LOOK 17

DRAGON JACQUARD DENIM PURPLE CHEONGSAM; DRAGON JACQUARD DENIM PURPLE PANTS

LOOK 18

COTTON TWILL LONG SLEEVES CHEONGSAM; WHITE HIGH-COLLAR SHIRT; BLACK DENIM PANTS

LOOK 19

COTTON TWILL SLEEVELESS CHEONGSAM; WHITE HIGH-COLLAR SHIRT; BLACK DENIM PANTS

LOOK 20

BLACK HERRINGBONE WOOL BLAZER WITH DRAGON PHOENIX BEADING; BLACK HERRINGBONE WOOL SKIRTS

LOOK 21

CHINOISERIE PRINTED VELOUR LONG DRESS

 

LOOK 22

PURPLE HERRINGBONE WOOL BLAZER WITH PEACOCK BEADING; PURPLE HERRINGBONE WOOL SKIRTS

LOOK 23

CHINOISERIE PRINTED VELOUR LONG-SLEEVE TOP; CHINOISERIE PRINTED VELOUR DRESS

LOOK 24

CHINESE PANKOU PRINTED SATIN PUFFY CHEONGSAM

LOOK 25

CHINESE PANKOU PRINTED STRETCH NETTING LONG DRESS




LOOK 26

CHINESE PANKOU PRINTED SATIN PUFFY LONG COAT; CHINESE PANKOU PRINTED STRETCH NETTING SHORT DRESS

LOOK 27

CHINESE PANKOU PRINT SATIN BLAZER

LOOK 28

SILVER SEQUINS DRESS

LOOK 29

CHINESE BUTTON ON STRETCH NETTING LONG DRESS

 

 

LOOK 30

BLACK SEQUINS LONG SLEEVE DRESS

LOOK 31

CLEAR SEQUINS LONG DRESS WITH DRAGON PHOENIX BEADING

LOOK 32

RED SEQUINS CHINESE JACKET

LOOK 33

RED DRAGON EMB STRETCH NETTING DRESS

LOOK 34

RED PHOENIX PANKOU LONG CHEONGSAM

 

LOOK 35

RED RIGID NETTING WITH DRAGON & PHOENIX PANKOU DRESS

 

 

LOOK 36

PHOENIX PANKOU LONG EVENING GOWN

 

 

LOOK 37

PHOENIX PANKOU RED EVENING DRESS

 

LOOK 38

DRAGON & PHOENIX EMB MINI DRESS

 

LOOK 39

DRAGON & PHOENIX EMB RED JACKET; DRAGON & PHOENIX EMB FRONT RED PLEATED SKIRT



LOOK 40

DRAGON & PHOENIX EMB RED WEDDING DRESS

 

LOOK 41

DOUBLE PHOENIX EMB RED SILK CHIFFON WITH LONG SLEEVE DRESS

 

LOOK 42

DOUBLE DRAGON EMB RED SATIN SHORT JACKET; DOUBLE PHOENIX; EMB RED SATIN EVENING DRESS

 

LOOK 43

SILK CHIFFON W/ LOVE APPLIQUE LONG SLEEVE WHITE MINI DRESS

LOOK 44

AMOUR LOVE LACE WHITE WEDDING DRESS

LOOK 45

AMOUR LOVE LACE WHITE A-LINE TULLE DRESS

LOOK 46

PHOENIX PANKOU WHITE WEDDING DRESS